Tuesday, June 12, 2007

Africa Ready for Blackberry



After successful introduction of Blackberry in South Africa and Nigeria by MTN and Vodafone, Kenyan carriers i.e Safaricom and Celtel wants to give it a try. In this area where Phone's are the leading gadgets to sell, they will definitely have a great target market.

One of the selling point will be the ability to send and receive email from the phone. There might be other phones out there that can do that but will guarantee you that blackberry will be the choice of many. Nokia and Motorola have been controlling this market but with the international success blackberry has received, competition will not be that high. I don't even think that the carriers need to run all the promotions since the name will sell for its self.

So if your carrier is safaricom, then await the Blackberry 8100 or 8700.

With sub saharan countries being second to china when it comes to new cell phone sign ups, expect blackberry and other phone companies taking African market seriously. This is where the growth rate in terms of new customers has gone beyond most companies expectations.